One of the least considered elements of events whether they are corporate or private (like weddings) is the power and impact of effective lighting!
Although they are the least considered by the client, they are usually one of the first elements considered by event planners and designers because of the level of impact it has on the look and effectiveness of the event.
Both specific lighting like spotlights, pinspots and safety lighting and effect lighting like uplights.
Without someone who knows how to use lights effectively, not only could important areas be left dark and potentially dangerous, but areas that considerable money is often invested in are left unimpressively in the dark!

Michael, AKA the Magician as I personally like to refer to him, has transformed our events into experiences. Michael has a way of transforming a boring space into work of art. I always tell my clients splurge on linens and lighting because those will make the biggest impact to your design and feel of the room. I personally no longer want to do events without him on my vendor list.

Jennifer Ball, MWP, MS 
Owner of Knot Your Average Events